SEARCH ENGINE OPTIMIZATION
Snake-oil SEO (high dollars, big promises, little effort, even less observable results) is alive and well. Nonetheless, subtle differences in your web page structure can increase your search engine ranking, as can effective domain name selections, regularly updated site content, hosting, redirects, site map and error pages, and expertise in specific markets and geographies. Are the web companies that
write your content for you using the exact same text for countless other customers? If you can find your text on other websites, your content is obviously not unique and you are not going to rank! You want your website to distinguish you and the cookie-cutter website will simply will not get the job done.